Turning vision into strategy, and strategy into reality at Linde Group
- OverviewRead more
As one of the world's largest gas manufacturing firms, Linde Group's primary customers are large and medium sized companies. However, Linde Group recognised that small businesses and consumer customers were very significant and could be better served. Working collaboratively with Linde Group, we established a vision for change, built tools and capability to realise the strategy, in particular a Decision Support Tool to support strategic analysis and select profit enhancement interventions, and provided momentum to enable an effective handover to the client team. Working within a very rapid timeframe, the benefits we delivered to the client team have been felt across the company; the profile of this area of business has been increased and a permanent team was established to continue to drive improvement. We left Linde Group with a clear vision, improved strategic decision-making capabilities, and a clear view of how to continue to push the programme forward into the future.
- Our client's challengeRead more
Linde engaged Moorhouse to enable them to better serve this customer group and increase revenue and profit. In particular we were asked to:
- Conduct the strategic analysis to identify where the opportunities lay
- Build the strategic decision-making capability to pursue those opportunities
Drive progress in a limited timeframe to get the new strategy “off the ground”.
- Our responseRead more
Moorhouse consultants were engaged to develop the strategy for the target customer segment and embed this into the organisation. This involved:
- Establishing the vision and case for change through market analysis, internal business model assessment and workshops with key business representatives
- Building the tools and capability to take this strategy and turn it into reality. In particular developing a Strategic Decision Support Tool, and developing a new needs-based approach to customer segmentation
Providing the rigour and momentum to define the programme and work collaboratively with the client team to build their capability and enable an effective handover.
- The value to our clientRead more
In a very rapid timeframe, our team was able to take a high-level ambition and translate this into a clearly defined vision and business strategy. Working collaboratively with the client, Moorhouse provided the rigour and delivery experience to translate their expertise into an executable plan. Benefits include:
- Significant acceleration of the programme, meaning earlier realisation of benefits
- Reduced implementation risk
- Improved understanding of the target customers and their needs through the needs-based segmentation approach to facilitate future retention and revenue growth
- Clear vision for the client team and wider business to engage with and buy into
- Improved strategic decision-making capabilities to understand, assess, evaluate and respond to the market through the Decision Support Tool
- A clear view of how the organisation can better coordinate its model to respond to market pressures and serve target customer clusters
- Driving continuous improvement and shared best practice through the creation of a peer network of global experts
- Increasing the profile of this area of business across the company
- The creation of a dedicated, permanent team to continue to drive improvement
- Bringing together global expertise to promote collaboration and shared understanding
- A clear view of how to continue to drive this programme forward in the future.
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