Our People

Martin Cranfield


Martin is an experienced transformation and implementation consultant. He has a strong track record of supporting public sector clients to identify and deliver improvement.

Martin has experience in large-scale business transformation and change, primarily in the Healthcare space. His clients have included NHS and Independent Sector providers and systems. His expertise spans project phases, from detailed analytics and strategy design through programme management and implementation. He has a particular focus on embedding change on-the-ground alongside client teams. 

Martin is an Oxford graduate with previous consulting experience at a Healthcare boutique founded by partners from McKinsey & Company. He was recently the Operations Lead in a large-scale Transformation Programme for a regional Ambulance service. Here he worked side-by-side with executives to redesign and implement new Performance Improvement and Operational Delivery functions, realising a ~25% performance improvement.

Outside of work, Martin is a keen sportsman. He plays regular football at 11-a-side and 5-a-side level and enjoys skiing, having previously hosted a luxury ski chalet in the French Alps. Martin also loves to travel and experience new cultures, with recent trips including Japan and Peru.