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  • 12.10.17

    De-risking investment in innovation

    In today’s competitive marketplace, firms are facing more short-term pressure than ever to maintain revenue parity, let alone demonstrate growth. As a result, they are less willing to invest in fostering innovation. In fact, 80% of CEOs said they would decline to make an investment to fuel innovation if it meant missing one quarter of earnings results*. It is a common fear that focusing on innovation can lead to a lack of attention on current business activity and therefore have a detrimental effect on business as usual.