What was the challenge?
In April 2014 the client, a global pharmaceutical company, announced a three-part asset swap with another global pharmaceutical company.
The client understood that strategic communications and effective change management would be an important part of minimising any negative impact of this deal. However, they were aware that the structural complexity of the organisation would pose a challenge for managing seamless and integrated communications.
Moorhouse was asked to support the Communications workstream for the programme, which would impact 98,000 of the client’s staff across 115 countries, and 15,000 of the partner organisation’s staff.
How did we help?
We embedded a Programme Manager within the client’s Communications teams, and were involved in all stages of the transaction. These included preparation, detailed integration planning, 'Day 1' transition and post-merger integration. Our support at all crucial stages contributed to embedding the desired culture, ensuring operational integration and communicating strategy.
By putting the right governance structures in place, we could maintain business continuity and performance. We designed the Communications Programme documentation, kept it updated and made sure that dependencies were well managed. To control the strategy and flow of communications in this complex, fast-paced global deal, we designed and implemented an innovative range of management tools.
What was the impact?
The deal was heralded as unprecedented in its complexity and scope. It has enabled both organisations to focus on their growth areas.
Our work played a key part in the success of this deal, providing clear and transparent communications to support thousands of employees during this change, and providing change management expertise to support employee retention and motivation.
The joint venture is now one of the largest OTC businesses in the world, with a vastly increased global footprint. In addition, the client is aiming for multi-million pound synergy targets as a result of this transaction.
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