Technology is disrupting organisations and markets in ways never seen before. The relentless focus on the customer is challenging organisations to adapt to a world that ruthlessly drives forward innovation to improve the customer experience and deliver technology at pace. Operating models must provide the right conditions for innovating new digital products and then scaling them up. Analytical platforms are providing the ability for firms to make more informed decisions. When it comes to implementation, Agile has moved from the world of software development to become a call-to-action for the whole organisation.