A leading UK streaming service company was preparing for its largest programme launch since 2010: the rollout of a new tired, premium streaming proposition. The ambition was to elevate the customer experience by providing competitive features, including 4K Ultra HD and HDR picture quality, ad-free viewing, and Dolby Atmos surround sound.
The goal was to elevate the OTT streaming providers offering tostrengthen their position in the market position while ensuring a seamless transition for millions of customers.
What was the challenge?
Launching the proposition represented a complex transformation involving over 250 multi-disciplinary delivery stakeholders across the UK and Ireland. The programme required integration across the full streaming architecture, close coordination with multiple suppliers, and strict adherence to delivery standards.
In an increasingly competitive streaming landscape, the client faced pressure to deliver at pace while ensuring flawless migration of their customers to the new service. The challenge was to improve delivery effectiveness and orchestrate a diverse ecosystem of stakeholders, all while under scrutiny to match the speed and quality of global competitors.
How did we help?
Moorhouse supported the programme from inception to launch with a small, embedded client-side team. Acting as trusted partners, we:
- Drove improvements in how end-to-end delivery was orchestrated.
- Worked collaboratively across technical and commercial streams.
- Assumed critical delivery roles, including Deputy Programme Director, to provide governance, risk management, and continuity.
- Oversaw customer migration, service monitoring, and change management.
What was the impact?
The result was a successful nationwide launch, migrating over a million customers seamlessly to the new UHD service. Independent performance measures confirmed the launch exceeded uptake projections and strengthened the client’s market position. The governance and delivery frameworks we embedded were subsequently scaled globally across the client’s wider portfolio and international streaming partners.
