Balancing current and future demand - Is your organisation ambidextrous?

Balancing current and future demand - Is your organisation ambidextrous?

Download the publication here

Organisations are faced with an ever-accelerating strategic challenge; the need to focus effort on the here and now, while also adapting to new customer needs, constant evolution of the technology landscape and unforeseen regulatory and geopolitical change.

Most organisations focus on the current, at the expense of the future, unable to get the balance of resource allocation right to remain competitive in the long term. Those that can effectively balance the two are considered ambidextrous, effectively exploiting current sources of revenue while simultaneously exploring potential new ways to make a profit, often through innovation. In this perspective we explore two ways to embed ambidexterity: structurally and contextually. 

Media Enquiries
For more information please email

Strategy and Customer

View our dedicated Strategy and Customer page

Arun is a leader within the Strategy & Customer service line and brings proven experience leading development of strategy through to execution.

Arun Daniel Principal

Lizzie is an experienced consultant, who specialises in designing and articulating strategy, and project and programme management.

Lizzie Painter Senior Consultant

Jack is an experienced customer experience and digital transformation consultant.   He has shaped and delivered strategic transformations across industries to help clients adapt to the customer-centric digital age. 

Jack Whiteley Manager